Capabilities

OceanStrategic Planning

  • Client workshop facilitation
  • Ideation facilitation
  • SWOT analyses
  • Business GAP analyses
  • Aspirational exercises
  • Brand Genetics – defining brand features, benefits, and personification
  • Articulation of Unique Brand Deliverable – UBD
  • Brand Architecture development
  • Defining Brand Core Values
  • Internal Branding programs

  • Key communications message development – to both internal and external audiences
  • Brand and competitive audits

Internal Branding

  • Employee market research
  • Identification and establishment of core values
  • Development of key messages
  • Brand handbook
  • Internal messaging systems
  • Internal guerilla tactics
  • Standards guide
  • Brand champion team
  • Kick-off event

Market Research

  • Phone and online surveys
  • Focus groups (online and in-person)
  • Depth interviews (online and in-person)
  • Ethnographic in-home studies
  • Ethnographic shopper observation studies
  • Website usability and effectiveness research
  • SEM analytics

Ongoing Project Management

  • Brand implementation
    • Internal
    • External
  • Creative oversight
  • Online and offline communications implementation

Brand Creative Implementation

  • Logo
  • Tagline
  • Trademark
  • Identity system
  • Brand training
  • Online and offline implementation deliverables

 

Let’s discuss how Mothership can help your company – email us at info@mothershipstrategy.com